DUSE Magazine | Diego Aguiar @Dreiller
From years now, our folks at Beaverton strongly support equality with different campaigns. Earlier this month, the Beaverton crew released Nike’s Equality BHM Collection paying tribute to Dr.Martin Luther King Jr.
Let’s be clear, it remains a great marketing stunt.
In the past few years Nike celebrate the black history month for all sports, spread out over a range of products that allows athletes from all backgrounds to participate in the movement.
As part this amazing annual tradition, the brand joining forces with their key iconic footwear from today’s generation and from the past.
Air Jordan 1 Flyknit : Flyknit composition with leather accents utilized for the Swoosh, Wings logo, and Nike Air branded tongue and insole. Zoom Air unit has been added in the heel.
A green, black, and red colorway on the tongue tab, flyknit upper, and outsole celebrate Black History Month by representing the Pan-African
Using the power of sport to inspire and uplift, Nike’s EQUALITY products support inclusion for everyone by providing a platform for all athletes to celebrate and participate in this movement.
Swoosh fans can look forward to a Pan-African flag-inspired Air VaporMax that features a tri-colored Air sole unit.
Durant’s KD 10 takes a subtler approach, using a black-based upper with subtle green and red threading and three-tone shoelaces. Gold accents highlight the Swoosh and tongue, while a white midsole breaks up the color blocking.
EQUALITY Mercurial Vapor XI: that Kevin-Prince Boateng and Dani Alves are wearing.
Kyrie 4, which strays from the pack with a white-based graphic-printed upper and a three-color outsole.
King James XV model is the most colorful of the bunch. It features a multicolored Battle knit upper that combines shades of red and green, while blacked-out details film in the rest of the shoe. Gold “BHM” branding appears on the tongue tag and the insole.