Not your average Joe.
He is as good as he is fresh. His name is Joe Fresh Goods and his heart belongs to his 2 year old daughter Zoe.
vHis style reflects the Southside of the Windy City. Undeniably, Joe Fresh Goods is a “Made In A Chicago Hood” product, matter of facts, that’s his product.joefreshgoods.com
His Fat Tiger Works in Logan Square is where his creativity takes shape, the rest of the world is his catwalk. Joe Fresh Goods is as real as it gets in a city where even Jesus wouldn’t turn the left cheek to get slapped by its cold win.
Dope.Boy.Magic [DBM] t-shirts and jackets worn by artist such Wiz Khalifa, French Montana, Casey Veggies and Chuck Inglish to only name a few, proves that Joe Fresh Goods design made it in a hood near you!
Fresh Goods loves sports. His collections are often inspired from teams of his beloved city. Interestingly enough, back in 2003, when Kobe Bryant and several others athletes got in trouble with the law. Fresh Goods created his first iron-on t-shirt that read “I Love This Game” with all the athletes’ mugshots. He went on to sale those shirts for $20 in his school and off course, kids loved it.
In 2009, when Fresh Goods and Vic Lloyd decided to create a hobby brand, based on the idea around the juxtaposition between fashion and parts of the drug game.
Initially starting with $80 bucks, they released a “Make the Trap Say Aye” shirt and decided to flip those for a profit and make more tees.After the success of a few designs Joe and Vic decided to use the full (re-up money) capital to create a season of DBM for the summer of 2012. The street wear brand quickly became the best way to say some shit that you wouldn’t dare to say out loud. Look back at the “I wanna Fu*ck Rihanna” statement on all beanies and hats…we can see were the likes of Karim Benzema got their inspiration from.
Today, Fresh Goods made a name for himself both within the Chicago sports & hip hop scenes as within the international streetwear world. The man is doing it right now, and like Kanye would say: “All Day”!